Qualitative methods in management research
"Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in a personal style and is rich in examples from academic research, real-world practice, and management consultancy."--Jacket
xii, 250 pages : illustrations ; 22 cm
9780761920137, 9780761920144, 0761920137, 0761920145
41572539
Qualitative research in management
Achieving access to management reality
Taking off and landing: the route from preunderstanding and understanding
Case study research
Quality of academic research and management consultancy
A management action science paradigm