Front cover image for Robots, artificial intelligence, and service automation in travel, tourism and hospitality

Robots, artificial intelligence, and service automation in travel, tourism and hospitality

Stanislav Ivanov (Editor), Craig Webster (Editor)
Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include: economic fundamentals customer attitudes chatbot adoption service quality Following on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events. With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies. Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry
eBook, English, 2019
First edition View all formats and editions
Emerald Publishing Limited, Bingley, UK, 2019
1 online resource (xxi, 274 pages)
9781787566873, 9781787566897, 1787566870, 1787566897
1123171616
Intro; Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality; Contents; List of Tables; List of Figures; About the Contributors; Acknowledgments; Introduction: RAISA in Future Travel-related Industries; SECTION 1: Theoretical Issues of Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality; Chapter 1: Conceptual Framework of the Use of Robots, Artificial Intelligence and Service Automation in Travel, Tourism, and Hospitality Companies; Introduction; Raisa Technologies in TTH; Service Automation in TTH Artificial Intelligence in TTHRobots in TTH; Raisa in TTH
A Conceptual Framework; Concluding Remarks; References; Chapter 2: Economic Fundamentals of the Use of Robots, Artificial Intelligence, and Service Automation in Travel, Tourism, and Hospitality; Introduction; Economic Fundamentals of RAISA
A Framework; Cost-benefit Analysis of Investing in RAISA Technologies; Financial and Non-financial Benefits of RAISA Adoption; Financial and Non-financial Costs of RAISA Adoption; Human Employees and RAISA Technologies
Substitution Versus Enhancement What is the Adoption of RAISA Technologies Worth?Conclusion; References; Chapter 3: Self-service Technologies in the Travel, Tourism, and Hospitality Sectors: Principles and Practice; Introduction; Definition and Classifications of SSTs; Benefits and Drawbacks from SST Implementation; Benefits for Service Providers; Benefits for Customers; Drawbacks for Service Providers; Drawbacks for Customers; SST Adoption and Usage by Customers; Value Co-creation and Customer Roles in SSTs; Convenience Seeker Role; Motivated Worker Role; Judge Role; Enforced Worker Role; Unskilled Worker Role Assistance Provider RoleConclusion and Agenda for Further Research; References; Chapter 4: Customer Attitudes Toward Robots in Travel, Tourism, and Hospitality: A Conceptual Framework; Introduction; Definition and Main Characteristics of Attitudes; Customer Attitudes Toward Technology; Customer Attitudes Toward Robots in TTH: Definition and Characteristics; Conclusion; References; Chapter 5: Making Sense of Robots: Consumer Discourse on Robots in Tourism and Hospitality Service Settings; Introduction; Literature Review; Attitudes toward Service Robots; Technology Sensemaking Technology IdeologyMethodology; Findings; Conclusion; References; Chapter 6: Chatbot Adoption in Tourism Services: A Conceptual Exploration; Introduction; Fundamentals of Chatbots; Chatbot Intelligence; Chatbots in the Tourism and Hospitality Industry; Chatbots in the Airline Industry; Chatbot Challenges; Theoretical Background; Institutional Theory; Mimetic, Coercive, and Normative Isomorphism; Organizational Learning Theory; Discussion; Conclusion; References