The Total Quality Corporation: How 10 Major Companies Turned Quality and Environmental Challenges to Competitive Advantage in the 1990sNorth River Ventures, 1995 - 325 страници "This superbly researched, powerfully reasoned book shatters one of the most destructive business myths of our time: that a corporation must choose between higher profits and protection of the environment." "Instead, as the authors demonstrate with compelling case histories of ten spectacular corporate success stories of the 1990s, the opposite is actually true: A corporation that makes the environment a major priority not only reaps a huge harvest on the bottom line, but also gains a vital edge in the unrelentingly competitive marketplace of this decade of cost cutting." "The reason for this is almost staggeringly simple. Pollution of all kinds is just another word for industrial waste, and waste is exactly what no corporation in search of total quality in its product and of complete acceptance by the consumer can afford today." "The Total Quality Corporation also provides a fascinating overview of the growing challenges facing the three major economic regions of the world - Europe, Japan, and America. How corporations respond and how fast they do it will determine who wins in the ever more demanding race for global marketshare. And the race has already started, as is evident in this timely, compelling book."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
Други издания - Преглед на всички
Често срещани думи и фрази
Aerosmith airline Alcatel American Baytown better Black Photo brand Buena Vista Canfor carbon tax CFCs chemicals clean companies competitive competitors CompuServe consumers costs countries customers decade dioxin economy Edward Andrews efficiency electric electronic eliminate employees energy engineers environment environmental technology Europe European example Exxon Financial fuel Fukushima gasoline Germany goals grapes Green Wave Greenpeace Hitachi Hong Kong Illkirch improve industry investment Japan Japanese labor landfill less Lufthansa manufacturing ment mill million natural resources Nissan operations organic farming paint pany percent photofinishing plant plastic pollution Port Mellon problem profits Pulp and Paper recycling reduce refinery regulation savings sell Singapore Smyrna standards suppliers System Crystal Telecom telephone tion Today told turn United vineyard Wal-Mart Wall Street Journal waste reduction wine workers zero emissions