Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself

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Kate Toon, 21.03.2017 г. - 183 страници

 Kate Toon – Copywriter, SEO lover and Misfit Entrepreneur

While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach.

She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps.

Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus.

In Confessions of a Misfit Entrepreneur, Kate shares how she went from business nobody to business success. Packed with tips, hints, stories and strategies, it’s a hilarious, honest and non-fluffy guide to being the kind of entrepreneur YOU want to be.

So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business schemes, this is the book for you.
 

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Съдържание

Foreword
Introduction
Sour grapes
The rocky bottom
Plan? What plan?
I know you dont like me and thats okay
Understanding your superpowers
More bustle than hustle
Fitting it all
Things just got a little emotional
Ooh look sparkly thing
Twos company
Can i have this dance?
The real job wobbles
The belly flop
Youre a success What next?

Slightly frazzled
Learning by doing
Turning competitors into cheerleaders
Dealing with copycats
Go big or go home
Im a proud misfit entrepreneur
Glossary With thanks
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Информация за автора (2017)

 I’m an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.

I’ve worked with big brands such as Westpac, The RTA, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their SEO with my business Kate Toon Copywriter.

I’m the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse.

I also co-host the Hot Copy Podcast.

I’ve published two fiction books, written a TV pilot, made a few short films, and had short plays performed around the globe.

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