The Analysis of Communication Content: Developments in Scientific Theories and Computer Techniques
O. R. Holsti, Annenberg School of Communications (University of Pennsylvania), K. Krippendorff, W. J. Paisley, P. J. Stone
Wiley, 15.01.1969 г. - 597 страници
To provide a comprehensive account of the present state of content analysis.
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Не намерихме рецензии на обичайните места.
Preface George Gerbner
Conceptual Categories in the Study of Content
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appear application approach assigned associated behavior chapter codes communication complex concept concern considered constructs content analysis correlation course described determine developed dictionary discussion documents dreams elements example expression fact factor Figure frequency given human important included indicate individual inferences interaction interest interpretation involved kind language linguistic logical material meaning measure messages methods models names norms objects observed occur operations particular party person phrase political possible present problem procedures produced question reason record reference relations relationship represent response retrieval rules scores semantic sense sentence similar situation social specific statement statistical structure Table techniques theory tion types units University variables verbal words ܐ ܐ ܐ ܘ ܘ