Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Rowman & Littlefield, 22.10.2015 г. - 256 страници
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.
This simple, systematic text
FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
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PART I An Overview of Social Media
PART II No Hype A Strategic Framework That Works
Part III Choose Social Options for Target Message and Idea
Part IV Integrating Social Media across Organizations
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