Consumer and Industrial Buying Behavior

Aact advertising Ahtola alternative American Marketing Association analysis approach Association for Consumer attitude attributes belief Bettman brand name buyer behavior buying center chapter characteristics choice cognitive communication concept consumer behavior Consumer Research correlation cross-cultural culture customers decision process demand characteristics demographic dependent variable developed dimensions effects empirical environment evaluation experience experimental exposure factors Fishbein function household hypotheses individual influence information processing information seeking innovation interaction Jacoby Journal of Marketing lifestyle major Marketing Research measures motivation multiattribute model opinion leadership organization Pennsylvania State University perceived perception positive predictive present price cue problem psychographic refers relationship residential mobility response retail role sample scale segmentation seller Sheth significant situation social class Social Psychology stimuli strategy structure studies subjects suggests sumer Table task theoretical theory tion types Ultra Brite University utility variables