Reader in public opinion and communication
Free Press, 1966 - 788 страници
The evaluation of public opinion; The nature of public opinion; Nations and classes; The mass, the public and public opinion; The functional approach to the study of attitudes; Formation of public opinion; Impact of public opinion on public policy; Theory of communications; Communication media: structure and control; Communcation content; Communication audiences; Communication effects; Public opinion, communication and democratic objectives; Toward comparative analysis; Research methods.
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The Evaluation of Public Opinion
The Nature of Public Opinion T3
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