Reader in Public Opinion and CommunicationBernard Berelson, Morris Janowitz Free Press, 1966 - 788 страници The evaluation of public opinion; The nature of public opinion; Nations and classes; The mass, the public and public opinion; The functional approach to the study of attitudes; Formation of public opinion; Impact of public opinion on public policy; Theory of communications; Communication media: structure and control; Communcation content; Communication audiences; Communication effects; Public opinion, communication and democratic objectives; Toward comparative analysis; Research methods. |
Съдържание
Introduction | 1 |
Public Opinion | 20 |
The Mass The Public and Public Opinion | 43 |
Авторско право | |
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Често срещани думи и фрази
activities American areas attention attitudes audience Battle of Britain behavior broadcasting brutal culture campaign cent communist content analysis countries daily decision democracy democratic discussion economic effects Eisenhower electorate elite example exposure fact factors Federal Communications Commission film foreign affairs function German high culture impact important increase individual influence intellectual interest issues Lazarsfeld leadership less magazines mass behavior mass communication mass culture mass media mass society means mediocre ment modern movie Nazi newspapers non-leaders opinion leadership organization participation party patterns persons picture political population present Press problems programs public opinion question radio relations response result role sample selection social sources standards stereotypes structure superego superior culture symbols Table taste television tend theory tion totalitarian trends types United values viewers vote voters Wehrmacht York