Qualitative Methods in Management ResearchSAGE Publications, 14.06.1991 г. - 212 страници In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy. Copyright © Libri GmbH. All rights reserved. |
Съдържание
Qualitative Research in Management | 1 |
Access Through Different Roles | 27 |
Preunderstanding and Understanding | 47 |
Авторско право | |
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Често срещани думи и фрази
ability able academic research action research action science action scientist applied approach Argyris assess behavior Bengt Mellberg business administration change agent change processes Chapter chief executive client company's concepts concerned conclusions consultant paradigm consultant's consulting assignment corporate create decision discussed employees example experience facts Figure Geneen Glaser and Strauss gold-collar worker Gummesson Harold Geneen hermeneutic paradigm historical analysis Ibid Illustration by Bengt implementation industry interviews investigative journalism involved knowledge large number Maigret management consultants marketing ment methodology models observation organization organizational Oscar Reutersvärd participant observation participation particular positivism positivistic present problem processes of change qualitative methods quality criteria quantitative question referred relation relationship reports requirements research project researcher's researcher/consultant researchers and consultants researchers and management rience scientific paradigm social specific strategy study research taboo Taoism Taylor and Bogdan theory tion traditional types validity Vertical thinking