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UNITED STATES DEPARTMENT OF COMMERCE

HENRY A. WALLACE, Secretary

BUREAU OF FOREIGN AND DOMESTIC COMMERCE

AMOS E. TAYLOR, Director

UNITED STATES GOVERNMENT PRINTING OFFICE

WASHINGTON: 1946

For sale by the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C.

Price 20 cents

List 1-16-41

Foreword

Probably at no time in the history of the United States have so many men and women been interested in starting a store as at the present time. Although the number of stores has declined somewhat during the war, retailing is still one of the largest fields of business endeavor in the United States and one in which competition is severe. Retail establishments are extremely subject to failure, particularly during the first year of operation.

Retailers and others have long recognized that being located at the right place is important in determining the success of a store. Although skillful retailers have succeeded in poor locations their sales would have been larger and their profits greater if the location had been more suitable,

This manual, based on a survey of location practices of successful retailers, is designed to assist new retailers in making proper choice of a location. Intelligent selection of locations and better adaptation of retail enterprises to their geographic and economic surroundings should contribute to reduced retail mortality and lower distribution costs. The study was prepared under the supervision of E. R. Hawkins.

ALBERT J. BROWNING, Director,

Office of Domestic Commerce. AUGUST 1946.

Tables

Page 1. Occupancy Expenses of Large and Small Retailers by Size of City—33 Trades, 1939.

7-8 2. Distribution of Retail Business and Operating-Expense Ratios in Central

Shopping District and Rest of City, by Trade Groups: St. Louis, 1929... 12 3. Average Yearly Money Expense for Main Categories of Family Spending... 17 4. Classification of the Traffic and Trade Characteristics of Retail Store Locations.

24 5. Points to Consider in Selecting a Location for 18 Types of Restaurants.. 39 6. Distribution of Food Group Stores, and Operating-Expense Ratios in Central Shopping District and Rest of City: St. Louis, 1929.

49-50 7. Distribution of General Merchandise Group Stores, and Operating-Expense

Ratios in Central Shopping District and Rest of City: St. Louis, 1929.. 51 8. Distribution of Automotive Group, Stores, and Operating-Expense Ratios

in Central Shopping District and Rest of City: St. Louis, 1929... 52-53 9. Distribution of Apparel Group Stores, and Operating-Expense Ratios in Central Shopping District and Rest of City: St. Louis, 1929.

54-55 10. Distribution of Furniture and Household Group Stores, and Operating

Expense Ratios in Central Shopping District and Rest of City: St. Louis,
1929.

56-57 11. Distribution of Restaurants, Cafeterias, and Eating Places, and Operating

Expense Ratios in Central Shopping District and Rest of City: St. Louis,
1929..

58 12. Distribution of Lumber and Building Group Stores, and Operating-Expense

Ratios in Central Shopping District and Rest of City: St. Louis, 1929.. 59 13. Distribution of "Other Retail Stores” Group and Second-Hand Stores,

and Operating-Expense Ratios in Central Shopping District and Rest of
City: St. Louis, 1929..

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