Getting it Right: Avoiding the High Cost of Wrong Decisions

Предна корица
CRC Press, 17.11.1998 г. - 240 страници
In the rush to make decisions, many business professionals overlook an invaluable resource... one that could mean the difference between overwhelming success and outrageous failure.
Readily available information is becoming the key factor behind better decision-making-especially as businesses prepare for the 21st century.
Getting it Right: Avoiding the High Cost of Wrong Decisions is the first book to link information and decision making as a single powerful tool. Drawn from Deborah C. Sawyer's 20+ years of research to support business decisions, she now invites readers to consider and learn decision-making strategies once known only to a few professionals.
Going behind the scenes, Sawyer leads you through a review of recent and past business decisions. Some were disasters-others were triumphs. In each case, Sawyer can show you where information would have prevented catastrophe-and how it ensured success.
Also noting the many situations that keep recurring in business and industry today, Getting it Right: Avoiding the High Cost of Wrong Decisions emphasizes that today's actions are tomorrow's consequences. Sawyer explains how information currently being ignored or excluded from decision-making will have a negative impact over the next 10 to 25 years.
Fortunately, Sawyer knows when a simple infusion of the right information can save companies a bundle. Let her experiences and observations empower you to build the same abilities-and make better decisions for now and the future!

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Съдържание

How the Importance
11
The Seven Deadly Sins
29
What is the Cost of This Kind of Decision Making?
35
Old Demon Ego
43
If It Works For Them
58
Shoot the Messenger
69
Eye off the Future
76
Secondary vs Primary Sources
83
Is This a Market to Enter?
127
Should We Stay or Should We Go? Market Exits
135
What Do We Really Need?
142
Who Should We Sell To? And What Can We Do About
149
Diversify or Die? Or is There a Third Option?
156
Who Do We Compete Against? How Can We Compete
163
But Will They Buy? Decisions About New Product Launches
169
Selected Reference
176

How Do You Get Started? How Do You Know When You Have
90
Anatomy of Everyday Business Decisions
111
What Is The Payoff From Better Acquisition Decision?
117
What is the Payoff from Better Divestiture Decisions?
125
Excellence in Decision Making
197
Acknowledgments
203
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