Hotel Revenue Management: From Theory to Practice

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Zangador, 15.03.2014 г. - 205 страници
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This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field. 


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Информация за автора (2014)

 Dr. Stanislav Ivanov is Associate Professor and Vice Rector for Academic Affairs and Research at International University College, Bulgaria. He is the Editor-in-Chief of the European Journal of Tourism Research ( and serves on the Editorial boards of 20 other journals. His research interests include hotel marketing, revenue management, tourism economics, tourism and politics, special interest tourism. Dr. Ivanov’s publications have appeared in top academic journals like Annals of Tourism Research, Tourism Management, Tourism Economics, Journal of Heritage Tourism, Tourism Today, Tourism, Anatolia, Journal of Economic Studies, Journal of Southern Europe and the Balkans, South-Eastern Europe Journal of Economics